Sale of Refinement Boutique


Refinement Boutique is currently operating online (from Sydney) and is fully equipped to continue running online, or run as a full-time shop front, as well as a pop-up store at markets or shopping centres. With more than 4000 Instagram followers and 2000 email subscribers, Refinement Boutique comes with a strong platform to reach it's audience.

Sale price - $35,000 (includes approx. $20,000 worth of brand new stock and everything you need to start operating in store and online immediately). New owners will be offered all required training and we will be available post-sale for any questions or advice. Read on for all of the sale inclusions and details.


About Refinement Boutique

Refinement Boutique was founded and grown by two passionate sisters with a genuine love for women’s fashion. The brand is devoted to encouraging women to feel strong and confident in their own skin, no matter their shape or size.

Refinement Boutique has been in operation since 2017, starting as a pop-up stall at high-end markets. The business then moved into a lease with the MET Centre in Sydney, followed by Narellan Town Centre up until 2022 and has since continued to operate as an online boutique with a customer base from all over Sydney.

Our primary target market includes social mums and busy weekend gals (more commonly, women aged 22-44), however, a physical pop-up store attracts customers of all ages.



Currently operating out of Sydney NSW, Refinement Boutique is accessible as an online store. In preparation for specific calendar events (e.g. Melbourne Cup, formal season, etc.), we do run pop-up stores which can be extremely successful. We have a relationship with local shopping centres and markets who we can introduce you to if this is something of interest.


Included in the sale

 Item Value
All season stock including clothes, jewellery, bags, belts, hats. Cost value of approx. $20,000 with a sale value of approx. $39,000
Professional photography lighting and backdrop $1,500
Shop counter/cabinet $1,500

Microsoft surface go laptop with accessories

Sony XB13 portable speaker

Vodafone pocket wifi

Square device

Dymo Labelwriter 4XL

Dymo Labelwriter 550

Price label rolls

Shipping label rolls
Portable change room x 2 $600
Sunbeam garment steamer $50
Boutique carry bags x 150 $150
Matte black gift boxes x 50 $30
Tissue paper + stickers at high volumes $150
Swing tags + sew-in tags at high volumes $150

Mannequins x 3

Mannequin necks x 8

Display trays x 3

Jewellry stands x 6

Tabletop handbag holder x 2

Bag stand with marble base x 1
Portable racks x 15 + coat hangers $150
Marketing Playbook (Refinement Boutique was assessed as an online boutique and a marketing playbook was developed to assist in growing the business. Completed by Oh My Digital Marketing Agency. $2,000

Training and handover




Email subscribers

 Total value = $37,780


Why are we selling?

As excited as we are to have begun a new chapter in our lives (motherhood), we sadly cannot give Refinement Boutique the love that it needs to continue growing and making a difference to valued customers. We hope to pass on the business to someone who has the drive and dedication to commit to its potential success.


Contact us

If you're interested in purchasing Refinement Boutique and growing this high-potential fashion business, or if you have any questions regarding the sale, please contact Veronica on 0403 412 192 during business hours.